Memberful is an amazing plugin that can be used by non-technical users to sidestep the hard work required to set up a subscription business.
It is a plug and play system that takes away a lot of headaches and easily integrates with Wordpress, Mailchimp and stripe.
One of the limiting factors about Memberful is its lack of historical analytics. Memberful provides a lot of great data, but limited analytics on retention, adoption, market segmentation and forecasting future profits based on growth and or decline rates.
This lack of awareness of these crucial metrics can be detrimental to your company. How can you make good strategic decisions if you are unaware of how your product is being adopted or retained over time.
Being able to track adoption and retention over time can help you track where you are making good investments or strategic changes. Without being able to look back, how can you ask, was that last marketing campaign successful and get a good answer.
Our team has worked to develop a report that can provide insights into your Memberful data. This report can cover retention and adoption as well as forecast future profits and segment your user based (depending on your customer data).
With these insights, your team can begin to more confidently make decisions as you will know when changes are working vs. not.
If you need help analyzing your Memberful data, then contact us today! We would be happy to discuss your needs.
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We are a team of data scientists and network engineers who want to help your functional teams reach their full potential!